I cover all the important aspects of interacting with donors and potential donors during a difficult time, from whether or not to ask, how to strike the right tone, best practices to secure a meeting, and how to solicit a donor or prospect via a video call.

During this time of uncertainty, the most important thing to remember is to stay authentic to your nonprofit’s brand. Since COVID-19 is on everyone’s minds, it is crucial to provide your audience and supporters with pertinent articles and information, even if that means retweeting an article or directing people to a helpful site.

Why is it important to engage with college students? They are your future donors, and when they get behind a cause, there is no letting up.

On April 27th I hosted a fundraising messaging session as part of the Catalogue for Philanthropy Webinar series that covered elements to think through before launching your spring appeal.

With the shift to online events, I’ve been talking to a number of clients about their plans and how to make the leap. For some intel and recommendations, I recently talked to Corey Briscoe, Managing Partner & Chief Operating Officer at ABCD & Company, to find out what he’s experiencing in virtual events and what’s needed to get great results. Here are some tips to consider.

Now that we’re more than a month into the pandemic, organizations are shifting from crisis mode to thinking through longer-term programmatic and outreach efforts. This has a direct impact on your development strategy and planning, so you should be focusing on what the next several months/year will look like.

What’s a development professional to do? You’re getting to know your prospects & donors, but are having mixed results. What’s the best way to reach out?

Your board can be one of your best assets, and enable your organization to face challenges, overcome obstacles, and reach goal after goal.

These proven tactics for strong email and mail appeal campaigns will help ensure appeal success.