Using direct marketing email metrics and guidelines to help better tailor your campaigns to your specific needs. Here are the top ones to monitor and some definitions in case you’re new-ish to direct marketing activities or can use a refresh.

As you know, running a successful email campaign goes beyond crafting compelling content and hitting the send button. To truly make an impact and stand out from the digital noise, you must tailor your direct marketing email to your specific needs.

What has worked and what to expect when reaching out to new funders and soliciting institutional gifts.

Have you ever had to share some lousy news with your donors? Maybe one of your Board members is being investigated for fraud… Or a high-level staff member got arrested… Or any number of other cringe-worthy possibilities that demand explaining¬—or at least acknowledgment.

Making a donation as a board member is important financial oversight, in part because donations by the board help to demonstrate their commitment to your mission, encourage other donors to make their own gift, and often, help assure institutional funders that those in a governance role are invested in their role and the nonprofit.

As fundraisers, we spend each year shifting from one project to another to make sure we’re maximizing every opportunity for support. As you check off items on your to-do list, how often do you reflect on how you did, or what you should change for next time?

As the Year-End countdown clock continues to wind down (do you hear the ticking too, or is that just me?!) fundraisers have a LOT going on. With so much to juggle, how’s your plan to engage and solicit your major donors going?

As you gear up for your big end-of-year campaign launch, how are you crafting your story so it resonates in the context of 2022? This year, inflation is the elephant in the room, which is why it’s especially important that you tell a story that pops. How are you adapting your story to meet donors where they are?