Last week, I shared some tips on year-end fundraising, focusing on your message, strategies for a mailed appeal, and how to best use a challenge match.
With December fast approaching, I offer a “Part 2,” with info on how best to connect with your donors and prospects, why you should use your phone to call your donors in December, and tips to finish strong with “Stewardship January.”
No doubt that March will be filled with reflections on the 12 months we’ve all spent dodging and dealing with Covid. While “where were you when the pandemic hit?” will surely be this generation’s “where were you on 9/11?” question, I’ve been thinking about the more specific questions that fundraisers (and really, every industry and sector), should be asking.
For most of us, 2020 has crept by as we deal with the latest challenges and wait for post-Covid times to start. In the coming months, fundraisers will likely feel that time is accelerating, as it always does with the December 31st clock ticking. Fortunately, there’s still time to plan (although not much!).
Your message matters. But how do you stay relevant when you can’t be as accessible? How do you build relationships when you can’t be out in the world? How do you capture your donors’ attention, especially if you aren’t providing emergency relief or fighting for racial justice? How do you tell a story that will compel people to give?
I cover all the important aspects of interacting with donors and potential donors during a difficult time, from whether or not to ask, how to strike the right tone, best practices to secure a meeting, and how to solicit a donor or prospect via a video call.
During this time of uncertainty, the most important thing to remember is to stay authentic to your nonprofit’s brand. Since COVID-19 is on everyone’s minds, it is crucial to provide your audience and supporters with pertinent articles and information, even if that means retweeting an article or directing people to a helpful site.
Why is it important to engage with college students? They are your future donors, and when they get behind a cause, there is no letting up.
© Focus Fundraising, LLC