Focus Fundraising helps nonprofits find their focus and assist with fundraising.

Maximizing Year-End Giving: Strategies for a Successful Fundraising Campaign

This year-end giving season is not only pivotal due to its proximity to holidays and the spirit of generosity they inspire but also because it coincides with the upcoming presidential election. This dual context of festive giving and political uncertainty necessitates an even sharper strategic approach. Let’s explore key strategies to ensure your campaign stands out and resonates with donors.

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Latest Giving USA Data

Each year in June, Giving USA, along with the Lilly Family School of Philanthropy at Indiana University, releases data on giving across America for the previous year. Yesterday’s release, Giving USA 2024: The Annual Report on Philanthropy for the Year 2023, showed overall charitable giving totaled $557.16 billion in 2023. While giving grew 1.9% in current dollars (reaching a new high), factoring in the 4.1% inflation rate, giving was actually down by 2.1%.

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How to Flex Your Case for Support to Raise More Money by Foucs Fundraising in the Washington DC area.

How to Flex Your Case for Support to Raise More Money

If you’ve been fundraising for awhile, you know a smart, compelling case for support is a go-to essential for your fundraising toolbox. You probably also know it’s not as simple as “if we write it, people will give.” So, how do you use your case to build investment and motivate donors?

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How to effectivly communicate with your major donors with help from Focus Fundraising.

Major Donors: Cultivating Relationships & Forging Strong Ties

As development professionals, it’s easy to fall into the trap of thinking you don’t have time to build relationships with donors or connect regularly with your funders. However, this work is essential for the sustainability and success of your organization. These activities go beyond just securing financial support; they open doors to collaboration, connections to other potential supporters, a deeper understanding of your mission, and long-term engagement that can drive your organization forward.

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On Assignment in an Interim Development Role

Being down just one member of a development team can lead to big setbacks for fundraising. Whether you have a fundraising position that needs to be filled on a temporary basis while a search is being conducted or you have a member of your team who will be out for an extended period of time, interim staffing is a way to fill a gap that ensures you don’t miss opportunities.

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Planning with Intention

If you haven’t yet, take some time to envision the impact you want to have this year. Whether it’s reaching new fundraising milestones, expanding outreach to new prospects, or launching an innovative campaign, set clear and inspiring intentions to propel you forward.

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