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COVID-19: Fundraising in Challenging Times

By now, you’ve likely shifted your nonprofit to our new reality, minimizing the spread while caring for yourself and your family. With development goals to reach, you must also adapt your 2020 plan to ensure your organization’s sustainability.

From revising your program offerings to rethinking donor outreach and events, you must assess and reframe for what may be a longer-term challenge. With so much in flux, core development principles are more important than ever, including:

  • Stay in regular contact with your donors and prospects
  • Be transparent with your funders about how the pandemic is continuing to affect your organization and those you serve, and
  • Recognize that your fundraising strategy, tactics and goals will need to be flexible as you navigate the months ahead

If you want to discuss your development challenges and how we can help you think through strategies, please contact us. And, take a look at recent blog posts and sign up for our newsletter to receive updates on what’s working and how to manage during these uncertain times.


Measure development effectiveness

Build sustainability with a roadmap for growth
Create a compelling case for support
Identify prospects and learn about your donors
Ensure success with executive coaching and board training

What We’ve Been Up To:

Major Gifts Now: Staying Connected & Making Asks During Covid-19 Webinar

I covered how to ask donors for support right now, regardless if you are directly  responding to Covid-19 or not. To view the session click here.


Executive Director, Destination DC's
American Experience Foundation

"Focus Fundraising helped us answer development, budgeting, programming, and tactical execution questions. Nadine and her team brought expertise and insight to deliver a 3-year plan, leverage expertise, and build consensus among stakeholders along the way."

Director, Consortium for Ocean Leadership’s
National Ocean Sciences Bowl

"Nadine very quickly developed a deep understanding of our needs and unique challenges. Her approach is comprehensive and well-organized. Nadine has shared her knowledge and experience, helped us establish an annual plan and calendar for achieving our goals, and we very quickly saw successes."

Executive Director,
National Network of State Teachers of the Year

"NNSTOY has benefited tremendously from Nadine's tutelage, expertise, and talents during the past two years. We now know how to develop our own fundraising plan, conduct funder research, and make funding calls. I do not believe that NNSTOY would be where we are today were it not for Nadine's commitment and expertise."

Executive Director, Council of Korean Americans

"Nadine added exactly what we needed in order to grow our capacity: the right amount of strategy, on-the-job training, advice and counsel, coaching, and even passion for our mission. When you combine her smarts and insights with her own enthusiasm for what you do, you have in Nadine a winning combination in your consultant."

Director of Development, Chesapeake Bay Foundation

"The Focus Fundraising team served our needs well. They took the necessary time to learn of our organizational mission and historical approaches to our work before advising of change. In the end, they came with ground-truthed and viable recommendations that have upgraded our Mid-Level Giving program to new level of sophistication."

Executive Director, 826DC

"I have learned a tremendous amount from my work with Focus -- most notably regarding strategic major donor cultivation, the nuances of articulating impact for our donor community, and helping Board members to understand and own the development process."

Senior Director of Engagement, Physicians for Reproductive Health

"While watching the exchange between Joan and our staff yesterday, I was once again reminded about how impactful Focus has been to our fundraising program. Seeing my team so ignited and engaged in this work with you, especially during these turbulent times, and the detailed annual plan you have all created for the year ahead, is not only thrilling but exactly what we need to be doing right now."

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