Case for Support

You’re doing the work to achieve your mission. We help you craft an effective, donor-centric case so your donors and prospects know your impact.

A compelling case for support is one of the best ways to motivate your supporters and inspire prospects to give to your nonprofit. We work with you to create a case that:

  • Highlights your organization’s vision and goals
  • Defines current and planned initiatives
  • Details how your constituents will benefit from their support, and
  • Emphasizes the impact of investing in your organization. 

"The job of your case is to incite action. It has to be sufficiently inspiring and motivating to move the prospective donor from the mind to the heart to the checkbook. It has to have majesty and boldness."

Jerold Panas

Making a Case Your Donors Will Love

Click images below to review case statements we have created for our clients

Annual Appeals

Whether you do one, two, or many appeal campaigns per year, we help you craft multi-channel efforts to share impact stories, connect with supporters, and increase gifts.

In our appeal work, we create unique messaging strategies to bring your recent accomplishments to light and enable your supporters to learn about your successes and understand your challenges. 

Whether you’re expanding grassroots support, targeting mid-level donors, or sending personalized communication to your major donors, we help you determine the right messages to ensure continued and increased donations. We also help you use your social media channels to expand your reach, and link to influencers who can help amplify your cause. 

"Joan's years of fundraising experience, vast knowledge of the industry, creativity, extensive skill set, network, and can-do attitude add up to success. I have personally very much enjoyed working with Joan and highly recommend her services! In fact, when my board asked me why our year-end giving was up by over 35%, I said it was because we followed Joan's sound advice!"

Executive Director, DV LEAP, Domestic Violence Empowerment & Appeals Project

Annual Reports

At the end of a big year, how will you tell your story? Whether you’ve expanded your programs, increased your membership, or are shifting your mission, your annual report is essential to shape your organization’s narrative. 

We work with you to identify key messages and the target audience(s) for your annual report; draft copy that describes programmatic successes, new services, and your vision for the coming year; and detail the ways that supporters can be a part of your future. 

We also work with your graphic designer (or can recommend one) to ensure the report complements your brand and communications materials.

© Focus Fundraising, LLC