While nonprofits tend to focus on either major donors for optimal impact or annual fund donors to capture large numbers of smaller gifts, mid-level donors are a critical donor segment that can provide reliable revenue and loyalty that is so vital to long-term sustainability.

In times of economic uncertainty, fundraisers have to adapt to shifting donor behaviors and giving trends. While charitable contributions may fluctuate, strategic development activities can help you maintain stability and help you meet your goals.

The federal grant freeze could leave nonprofits facing major funding gaps. Learn how to adapt, diversify revenue, and navigate this uncertainty.

Here are some indicators you should be looking at to measure your success beyond just meeting or exceeding your financial goals.

Whether you’re a longtime fundraiser or newer to the field, these best practices for institutional fundraising are critical for long-term success.